Tracy 1

Give your dog a voice

Born in the unicorn factory Stockholm, home to unicorns such as Skype, King, Spotify, Izettle. Tracy was critically acclaimed as one of Swedens hottest startups until the dog revolution went back underground 2019.

Problem

Humans  can't bark and dogs can't speak.  Leading to worry, high veterinary check-ups and lack of knowledge of what's actually going on.

Credits

Chief Executive Officer

Artan Mansouri

Industrial Design

Nikolaus Frank

Technical Lead

Petter Hultin

Strategy

Mauricio Duarte Nilsson

PR/Strategy

Mikaela Pedersen

Zoologist

Caroline Alupo

Motion

Milford

Solution

A communication platform between humans and dogs. Powered by the latest advancements in  Machine Learning & Artificial Intelligence.

#Being a
Tracy Hero

Some of our most faithful supporters have become Tracy Heroes, or ambassadors for the brand. Anyone can become a Tracy Hero by sending a picture of their dog to Tracy’s Instagram. Soon, their best friend’s portrait will appear on our feed – suddenly dressed like a human.

This way, the dog community can easily support the idea of giving dogs a voice through Tracy – while at the same time getting something nice to hang in the living room.

Born in the unicorn factory Stockholm, home to unicorns such as Skype, King, Spotify, Izettle. Tracy was critically acclaimed as one of Swedens hottest startups until the dog revolution went back underground 2019.